Yeah, OK, good luck with that.
First things first, Microsoft is no good at inventing anything. To this day they still donâ€™t have the handheld right.
Windows Mobile is only now starting to be decent and thatâ€™s only taken them 15+ years to get close, and itâ€™s only close. Itâ€™s good but itâ€™s not great.
They have started bailed, restarted and tweaked Win Pad, Windows CE and now Windows Mobile and still donâ€™t get the fact that handhelds are not just mini desktops.
In the same vain theyâ€™ll screw up an mp3 music player.
I refer back to one of my favorite quotes: â€œGreat firms donâ€™t try to be good at everything; they choose where to dominate the competition.â€ – R.C.
Microsoft has enough fish to fry. They canâ€™t keep tabs on Apple, Google, Yahoo, Sony, Nintendo, and win at everything. It simply canâ€™t be done. They will fail at something. They need to realize that, own up to it and move on.
Thereâ€™s nothing wrong with entering the market and simply screwing it up for someone else though which they can certainly do.
At this stage of the game however Apple has Microsoft beat in the infrastructure and the device. Donâ€™t get me wrong iTunes isnâ€™t a gem, itâ€™s slow, and bloated. The iTunes store is getting dated, and could use some serious improvements. But Microsoft itself is the pinnacle of â€œThe best doesnâ€™t always winâ€, marketing and market share does. In this case Steve and Apple have out Microsofted, Microsoft.
A Microsoft driven music device would not thrill me. Iâ€™d fear Iâ€™d have to use a start menu to launch the player, or put it to sleep. Or worse yet, dig out a stylus to set the equalizer. Nope I donâ€™t see it. By the time it gets to market the Apple gang will be significantly ahead and there will be other players who are good at innovating that might have a chance.
No Microsoft, go play in a different sandbox. Pick something else.
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