LaCie has lost it’s mind.

Lego my hard drive.

hd brickdesktop stack

Fresh out of the: “This is just too stupid for words department”.

USB 2.0 hard drives shaped like Lego bricks.

What marketing genius decided that we needed “Professional storage that was now easy and fun”, or that we needed to “Add colors to our computing life?” Especially primary colors? (White is not a color by the way).

Brilliant!

I did not make this up. See for yourself here.